About The Heineken Experience:
Embark on a self-guided tour of Amsterdam's iconic Heineken brewery. This beautiful building on Stadhouderskade is home to the Heineken Experience, a multi-sensory attraction that explores the history and character of Holland's famous pale lager. Book now and collect your pre-paid fast track tickets from the Tours & Tickets Office (Damrak 26). You'll receive skip-the-line admission to all of the brewery's exhibition spaces, as well as 2 free bottles of Heineken in the Tasting Room.
- All Year Round.
- Mon-Thu: 10:30 to 19:30 (Last Admission: 17:30).
- Fri-Sun: 10:30 to 21:00 (Last Admission: 19:00).
- Dec 24 & 31: 10:30 to 16:00 (Last Admission: 14:00).
- Stadhouderskade 78, 1072 AE Amsterdam.
- Self-guided tours last approximately 1.5 hours.
- All areas of the Heineken Experience are wheelchair accessible except the Stable Walk.
How To Get There:
There are various ways to get to the Heineken Experience when staying in Amsterdam. Guests can book a Heineken Experience and bus tour combo ticket, allowing them to stop off in front of the brewery and gain admission.
- Heineken Experience + 24-Hr Bus Tour | Click To Book.
The Heineken Experience can also be reached by public transport via the Central Station tram; guests should take tram number 16, 24 or 25 and get off at Stadhouderskade. From here, the brewery building is just a short walk away. Note that it's just a 10-minute walk from some of the city's other best-loved attractions, such as Munt Tower and the Flower Market.
Heineken Experience | What To Expect:
Tulips. Canals. Beer. Holland is a nation renowned for its pale lagers, chief amongst which is Heineken Pilsener. Once the source of this much-loved export, Amsterdam's award-winning Heineken Experience now dedicates itself to telling the story of the brand. Located within the company's historic brewery on Stadhouderskade, the Heineken Experience boasts a wealth of fun attractions and interactive exhibitions.
The Brewery Tour:
The brewery's self-guided tour lets you explore the history of Heineken at your own pace. Guests are invited to try the four natural ingredients that make up each brew and see how pale lager is processed and distributed. There's even a chance to reflect upon some of Heineken's best known brand partnerships, such as when the company teamed up with Rugby Union for the Rugby World Cup and UEFA for the Champions League.
Tours are available from Monday to Sunday, and are a great way to learn about how a local family brewery became an international super brand. Note that under 18s need to be accompanied by at least 1 full paying adult. Tickets should also be booked in advance to avoid disappointment.
Visitors get a palpable sense of Heineken's 150-year history before they even step inside the brewery. The experience is housed within a vast 19th-century building that still brews beer to this day. It was purchased by the Heineken family, who won a gold medal at the Universal Exhibition in Paris in 1889 (the same year displayed on modern bottles of Heineken).
Inside the building's main reception area you'll encounter famous artefacts from the company's archives, as well as old photographs of the Heineken family. Before entering consider snapping a selfie in front of the building's stunning exterior - which includes a bright green Heineken logo at the top.
Brew U Simulator:
Near the beginning of the tour, you'll experience the Brew U Simulator a 3D ride featuring water jets and music. Afterwards, you'll enter a room where passionate baristas teach visitors how to pour and drink Heineken the proper way! This is one of several interactive elements that make up the experience. Visitors can also enjoy games and other activities as they progress through the tour.
The Stable Walk:
As well as witnessing the original brewing process, meet Heineken's earliest engines of distribution. The Stable Walk gives visitors a chance to meet the brewery's resident carriage horses, who continue to work for Heineken as barrel conveyors. Their role is purely ceremonial, yet they represent an integral part of the company's heritage. As well as the shires themselves, you'll encounter decorative green carriages and individual stable artefacts.
The Tasting Room:
Once you've explored Heineken's facilities and exhibitions it's onto the final part of the experience. Here guests can savour a sample of the finished product in a comfortable, ultra-modern bar. Each skip-the-line ticket entitles visitors to two chilled bottles of the green stuff. Snacks and soft drinks are also available for non-drinkers.
The Gift Shop:
After leaving the tasting room guests can pick up a memento in the gift shop. This is your chance to purchase an official Heineken souvenir either for yourself or the folks back home.