Explore the former Heineken brewery like an honoured guest! This VIP tour of the Heineken Experience is a small group tour through the original factory. A personal guide will reveal interesting facts about Holland's famous larger brand, and of course, its beers. After a comprehensive journey through the exhibitions you'll reach the all-imporant final part of the tour - tasting! VIP tours include a professionally tutored tasting of 5 different beers, accompanied by special cheeses and snacks.


Note: The Heineken Experience VIP tour is now only available by request only. If you'd like to book please message (info@cityxplora.com) with the required numbers.

About The Heineken Brewery VIP Tour:

The Heineken Experience is located in the company's original brewery building in the centre of Amsterdam. In 1988 the brewery closed down due to its inability to meet the high demand. Since becoming a visitor attraction in 1991, however, it has been welcoming travellers from all over the world.

In addition to self-guided visits this award-winning attraction also offers insightful VIP guided tours. Journey into the world of Heineken with a knowledgeable host and discover the history of the company, the 4 natural ingredients of Heineken beer, the brewing process, a tasting room, and the modern brand.

At the end of the tour you'll be invited to try 5 different beer varieties in the tasting room. The samples are accompanied by a generous platter of cheese and assorted snacks.


  • Daily from March 22 - Oct 28, 2018 | Except Saturdays.


  • Live English-Speaking Guide.

Departure Times:

  • Mon-Thu: 10:00, 12:00, 14:00 and 16:00.
  • Fri & Sun: Extra 17:30 tours.

Departure Point:

  • Heineken Brewery (Stadhouderskade 78, 1072 AE).


  • 2.5 Hours.

Ticket Types:

  • Adult tickets aged 18+ years.

People aged 17 years and under are not permitted on this tour.

Select your ticket type(s)

Helpful ticket usage instructions are listed below.

Important Information & Usage instructions

NOTE: The Heineken Experience VIP tour is now only available by request only. If you'd like to book please message (info@cityxplora.com) with the required numbers.


Once you've completed your purchase an electronic voucher will be sent via email.

Present this to staff at the Tours & Tickets Office on Damrak 26. You can either print the voucher out or show it on a mobile device. Staff will issue you with passes which you can use to join the Heineken Experience VIP tour.

Please leave yourself plenty of time to collect your passes, as you will be expected at the Heineken Experience at least 15 minutes before your selected tour departure time.

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