Save over 40% during your trip to London with a London iVenture Card, the city's most generous attraction pass.

• Choose 3, 5, 7 or 10 activities with the Flexi Pass.

• Enjoy sightseeing tours, attractions and dining offers.

• Digital passes can be downloaded after purchase.

• Or pick up your pass at the Westminster Kiosk.


What Is The London iVenture Card?

The London iVenture Card is a great value, easy-to-use smart card* that unlocks over 20 of London's top tours, eateries and attractions. It comes in 4 varieties: Flexi 3, 5, 7 or 10. These numbers denote the amount activities included on each pass. Choose any activity combination that suits your interests: from attraction entries and day tours to city tours, restaurants and theatre tickets.

However many offers you choose you'll have 1 month to do them all before they expire. For extra help in navigating the many attractions and departure locations a handy guide map will be issued to you upon receiving your card.

*Also available for download as a digital pass.

help How Does It Work?

See the information at the bottom of our Bookings Section for full details on how to purchase, collect and use your London iVenture Card.

London iVenture Card | What's Included?

What tours and attractions suit your tastes? Have a look at what's included in the London iVenture Attraction Pass below and get customising your own travel itinerary:

directions_subway Visitor Oyster Card:

iVenture London Visitor Oyster Card

London iVenture Card holders are entitled to a free pre-paid Visitor Oyster Card. Collect your card at the iVenture Sales and Redemption Centre on Westminster Pier (SW1A 2JH).

Each card comes with £10 credit. They can be used on any bus, tube, tram, DLR or London overground service. After the initial credit is used up, simply add more money at any top-up station. Oyster Cards are easy to use. Simply tap your card against the yellow readers at the start and end of your journey on your chosen form of transport.

camera_alt Attractions (Included On Card):

iVenture London Attractions On Card

Important Note: You can present your iVenture Card directly at the following attractions:

1) The View From The Shard.

Enjoy a premium visitor experience situated at the top of The Shard, the tallest building in Western Europe on floors 68, 69 & 72 - twice the height of any other viewing platform in London! Included with your iVenture Card is a multimedia guide in several languages.

2) Arsenal Stadium Tour.

Let a host of Arsenal stars share their match day experiences with you as you explore behind-the-scenes at Arsenal Football Club using audio visual guide handsets. Narrated by Arsenal Legend, Bob Wilson, you will explore areas such as the Directors Box, see the Home and Away Changing Rooms, and hear the roar of the crowd as you walk through the Players Tunnel.

3) London Bridge Experience & Tombs.

Become part of London’s gruesome history and travel back in time to an age of adventure, uncovering the dark secrets that lie beneath the world’s most famous and haunted bridge. Laugh, scream and cheer your way through 2000 years of history. You will see, hear and smell what this area was like through the ages.

4) Jack The Ripper Museum.

The museum is a dedicated to the history of the East London in the 1880’s providing a serious examination of the crimes of Jack the Ripper within the social context of the period. For the first time, it tells the story of the man known as ‘Jack the Ripper’ from the perspective of the six women who were his victims.

5) The Clink Prison Museum.

Get skip-the-line entry to London's most infamous medieval prison and experience its gruesome 600 year history. The prison is located at Clink Street, London SE1 9DG. Present your iVenture Card upon arrival.

camera_alt Attractions (Voucher Required):

iventure London Attractions Voucher Required

Important Note: You can use your iVenture Card to access the following attractions, but you'll first need to obtain a voucher from the sales and redemption centre on Westminster Pier, as iVenture Cards are not directly accepted at these sites.

6) Tower of London.

See the Crown Jewels and have a tour of this medieval fortress with a Yeoman Warder.

7) Kensington Palace.

Visit the childhood home of Queen Victoria.

8) Tower Bridge Exhibition.

Step inside the most famous bridge in the world to explore its iconic structure, spectacular views and glass floor, modern exhibitions and magnificent Victorian Engine Rooms!

9) London Zoo.

Set in Regents Park and founded in 1826 the Zoological Society of London (ZSL) is an international scientific, conservation and educational charity whose mission is to achieve and promote the worldwide conservation of animals and their habitats.

10) Westminster Abbey.

Westminster Abbey is one the world's most recognisable churches, with a history stretching back over a thousand years. It's an essential part of any trip to London.

11) HMS Belfast.

Explore this historic warship to discover what life was like for the crew during World War 2 and up to 1963. This museum ship, originally a light cruiser built for the Royal Navy, is permanently moored on the River Thames.

12) Wimbledon Lawn Tennis Museum.

See how tennis has evolved since the 16th century and relive its modern triumphs at the Wimbledon Lawn Tennis Museum. This museum is the largest of its kind in the world and boasts state-of-the-art interactive exhibitions plus original artefacts.

directions_bus London City Tours:

iVenture London City Tours

13) 24-Hour London City Bus Tour.

Your sightseeing will be sorted with this fantastic open-top sightseeing bus tour service. Come and go between a variety of hop-on hop-off stops across various citywide routes.

14) London Ghost Bus Tour.

Enjoy a twisted night of comedy sightseeing aboard the capital's famous 'corpse coach'. With the exception of certain festive periods the ghost buses ply their sinister route around London every night at 19:30 & 21:00. You can find more details on the tour here.

directions_boat River Cruises:

iVenture London River Cruises

15) ThamesJet.

Blow away the cobwebs and enjoy an adrenaline fuelled experience - the most extreme ride on the river. You'll enjoy sightseeing, speed and awesome 'aquabatics'. The journey will take you past some of London's most iconic sights. Hold tight and enjoy the view the fast way! All passengers are supplied with waterproof jackets and lifejackets.

16) Thames Sightseeing Cruise | Westminster To Greenwich.

Take in London’s majestic landmarks with a narrated river cruise on the River Thames. Witness riverside views as you travel between Tower of London and Greenwich (or vice versa). Hop off at Greenwich to see the iconic Cutty Sark, the Royal Naval College and the famous Royal Observatory.

17) Thames Clippers 1-Day Hop-On Hop-Off Roamer Ticket.

With this ticket the Thames is your oyster, as you'll have a full day's hop-on hop-off access to 15 piers along the Thames. Boats depart every 20 minutes from 09:00 to 23:00, daily.

18) Sundowner & River Lights Cruise.

What better way to end the day by seeing London’s glittering riverside landmarks! Join this evening cruise and see the sights as you enjoy a glass of bubbly and delicious canapes whilst listening to live music. It’s a great way to see London by night, meet new friends and spend a relaxing evening.

19) Saturday Night Disco Party Cruise.

Dance the night away on this spectacular disco cruise! Listen to the DJ and club classics whilst having a drink at the bar. Please book in advance at Thames Cruises to avoid disappointment especially over high season. Close out dates may occur over festive and bank holidays.

directions_bus Day Trips:

iVenture London Day Trips

Important Note: The Anderson Tours day trips require advance booking. Once you collect your iVenture Card please call the operator directly at (+44 0207 436 9304) to reserve a space on your chosen tour.

20) Anderson Tours - Stonehenge & Bath Day Trip.

Embark on a journey from neolithic times to early modern England on this fun day trip to Stonehenge and Bath. Join Anderson Tours and see Roman relics, beautiful Georgian architecture and more!

21) Anderson Tours - Oxford, Stratford & Cotswolds Day Trip.

A full day sightseeing tour with a walking tour covering Oxford’s famous colleges. You'll also visit Shakespeare’s Stratford-upon-Avon and the Cotswolds Area of Outstanding Natural Beauty.

22) Anderson Tours - Canterbury & Dover Day Trip.

Experience two of England's most iconic landmarks on this full day tour from London. You'll travel by minibus to see the white cliffs of Dover and the historic town of Canterbury, home to Canterbury Cathedral.

23) Bicester Village Shopping Express.

Travel aboard a luxury coach to Bicester Village, a retail complex housing some of the world's top fashion and lifestyle brands. Enjoy savings of up to 60% as well as tax-free shopping. Pre-booking is essential, call: +44(0)1784 425 604. Additionally, have your iVenture Card present any of the following pick-up points: Golden Tours Visitor Centre, Victoria (09:15), Hard Rock London Hotel (09:35) or Hilton Kensington Hotel (10:00).

Other Tours:

24) London Bicycle Tour Company | Classic Tour.

Join a professional local tour guide on this relaxing jaunt around London's most famous landmarks. Starting in Lambeth at 74 Kennington Road, you'll make stops at Big Ben, The London Eye, Buckingham Palace, The Houses of Parliament and much more. Each step of the way your guide will share their knowledge on the city's history and culture.

Classic Bicycle Tours start at 10:30 and cover about 13.2 km. Pre-booking is recommended, call: +44(0)20 7928 6838. Remember to arrive at least 15 minutes early for check-in. You must present your iVenture Card at the front desk on arrival.

event_seat Evening Entertainment:

iVenture London Evening Entertainment

Important Note: The London Party Pub Crawl requires advance booking. Once you have your iVenture Card please call the operator directly at +44 (0) 207 096 0371 to reserve a space.

25) West End Theatre Tickets By 'Theatre People'.

Get set for drama on the West End, as iVenture Card holders can enjoy a single theatre performance during their time in London. What to do is take your card to the Theatre People desk in Leicester Square Tube Station (Cranbourn Street Entrance). Entry to your chosen show is subject to availability at the time you present your iVenture Card. You can redeem your card for tickets either on the day or 24 hours in advance.

26) The Medieval Banquet London.

Join King Henry VIII at his royal banquet and be part of 1,000 years’ history. Transport yourself back in time to the days of knights, jesters, acrobats, kings and queens. You're the royal guest at this wonderfully authentic venue. Shout for your wench or dance with a lord in this 21st century interactive theatrical experience. The banquet is set amidst the historic St. Katharine Docks, where you can enjoy a 4-course feast with ale and wine, get into the spirit of medieval times and then dance the night away!

27) London Party Pub Crawl.

Tear up the West End & Soho on this nightly pub crawl through the heart of London. Led by a team of local experts, you'll visit a section of the area's finest bars, before finishing up in one of its best clubs. Get up to five free shots and enjoy great deals on drinks at each venue. A photographer will be on-hand to snap you and your fellow crawlers having a blast.

The London Party Pub Crawl begins outside Dirty Harry's Soho (203 Wardour St, Soho, London W1F 8ZJ) between 19:30 - 20:30. Please confirm the exact time when you make your advance booking. Remember to bring photo ID, as this will be required for entry to the venues. Oxford Circus Underground is only a 5 minute walk from Dirty Harry's Soho - watch out for the hosts standing with the orange PUB CRAWL umbrella.

Crawlers are encouraged to wear smart casual attire. No sportswear such as tracksuits or jogging bottoms. No flip-flops or thongs and, to be safe, no white trainers. Finally, only those aged 18 years and over are admitted on the pub crawl. Please present your Photo ID along with your iVenture Card.

Pre-booking is essential, call: +44 (0) 203 829 7229. Additionally, have your iVenture Card present as well as a valid form of ID. ID is essential regardless of age.

restaurant Dining:

iVenture London Dining

28) Planet Hollywood.

Eat, drink and bask in the limelight at Planet Hollywood - central London’s must-experience restaurant. With movie memorabilia on display and an irresistible set 3-course menu, Planet Hollywood London is one of the trendiest West End restaurants. It's ideally located just two minutes from Piccadilly Circus.

29) Hard Rock Cafe.

Standing on Old Park Lane since June 14th 1971, and proudly boasting a Mayfair address, Hard Rock London was the first cafe where the classes mingled. After a delicious meal of American fare, take a stroll through musical history with iconic pieces of musical memorabilia unique to Hard Rock London.

30) Bubba Gump Shrimp Co.

The Bubba Gump Shrimp Co. is a restaurant and market inspired by the 1994 film ‘Forrest Gump’. Already a much loved American icon, the London restaurant was the first to have made the leap ‘across the pond’ to the United Kingdom. Located in the heart of London’s bustling West End, the restaurant is just seconds from Piccadilly Circus and just minutes from Leicester Square.

Bookings for this product temporarilly unavailable

Unfortunately, due to the current World COVID-19 pandemic, ALL bookings have been suspended until further notice. We apologies for any inconvenience this may cause.

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