Save over 40% during your trip to London with a London iVenture Card, the city's most generous attraction pass.

• Select your pass type and choose from 20+ popular activities.

• Enjoy sightseeing tours, attractions and culinary offers.

• Pass vouchers are sent immediately via email.

• Pick up your pass at 11 convenient locations.


What Is The London iVenture Card?

The London iVenture Card is a great value, easy-to-use smart card that unlocks over 20 of London's top tours, eateries and attractions. It comes in two flavours:

• Flexi Attraction Pass:

So named because it allows you to select either 3, 5, 7 or 10 of the offers included in the London iVenture Card. Choose any combination that suits your interests, from attractions and day tours to city tours, restaurants and theatre tickets.

Once you've redeemed your CityXplora voucher for a smart card all you'll have to do is: decide which selection you'd like, head to the relevant location, and swipe the card for entry. Remember, however, that you can only do each of the tours and attractions once.

However many offers you choose you'll have 1 month to do them all before they expire. For extra help in navigating the many attractions and departure locations a handy guide map will be issued to you upon receiving your card.

• Attraction & Dining Pass:

This version of the card is collected and used in the same way as the Flexi Pass, but has a few unique features. As its name suggests, your itinerary won't be limited in any way. Once in possession of a card you'll have complete access to every offer included with iVenture London. Note that after first use the All Inclusive Pass is valid for 5 consecutive days, making it ideal for those who want to pack as much into a week-long city break as possible.

Pricing Conditions:

  • Adult passes aged 16+ years.
  • Child passes aged 4-15 years.

Pass Pick-Up:

Activities & Dining Map:

  • Download the iVenture London activity map here.

How Much Could I Save?

Click the itineraries below and see how much you could save with a London iVenture Card:

Flexi Pass 3: (Pick 3)

Flexi Pass 5: (Pick 5)

Flexi Pass 7: (Pick 7)

Flexi Pass 10: (Pick 10)

London iVenture Card | What's Included?

What tours and attractions suit your tastes? Have a look at what's included in the London iVenture Attraction Pass and get customising your own travel itinerary:


Visitor Oyster Card:

London iVenture Card holders can pick up a free pre-paid Visitor Oyster Card from a number of train/coach stations (see list download). Once collected, each card comes with £10 credit. They can be used on any bus, tube, tram, DLR or London overground service. After the initial credit is used up, simply add more money at any top-up station.

  • Station Concierge Collection Points | Click here for full list.

Attractions (Included On Card):

Important Note: You can present your iVenture Card directly at the following attractions:

1, The View From The Shard.
2, St Paul's Cathedral.
3, Arsenal Stadium Tour.
4, Ripley's Believe It Or Not!
5, London Bridge Experience & Tombs.
6, Jack The Ripper Museum.
7, Handel And Hendrix House.
8, Wimbledon Lawn Tennis Museum.

Attractions (Voucher Required):

Important Note: You can use your iVenture Card to access the following attractions, but you'll first need to obtain a voucher from the redemption kiosk at Westminster Pier, as iVenture Cards are not directly accepted at these sites.

9, Madame Tussauds London.
10, Coca Cola London Eye.
11, Sea Life London Aquarium.
12, The London Dungeon.
13, Shrek Adventure.
14, Tower of London.
15, Kensington Palace.
16, Tower Bridge Exhibition.
17, London Zoo.
18, Royal Mews.
19, Queen's Gallery London.
20, ArcelorMittal Orbit.

City Tours:

21, 5-Day London City Bus Tour:

Your travel for the week will be sorted with this fantastic open-top sightseeing bus tour service. Come and go between a variety of hop-on hop-off stops between two citywide routes (Tower & Westend). A complete circuit of the Tower Loop lasts around 1 hour 30 minutes, while the West End Loop lasts 2 hours. From November 1 until March 22nd the tour will operate daily from 09:00-16:30.

  • Download the London City Bus Tour map here.

22, 1 Full Evan Evans England Day Tour:

If you'd like to see more of England during your time in London pick one of these five fantastic day tours offered up by Evan Evans: Salisbury, Lacock & Bath; Stonehenge, Windsor Castle, & Bath; Warwick Castle, Stratford, Oxford & the Cotswolds; Leeds Castle, Canterbury Cathedral & Dover or a Bicester Village Shopping Express.

If you're interested in doing one of these full day excursions then take your London iVenture Card to the Evan Evans office at 258 Vauxhall Bridge Road, Victoria SW1V 1BS. Please do this at least 24-hours prior to your desired departure time.

23, London Ghost Bus Tour:

Enjoy a twisted night of comedy sightseeing aboard the capital's famous 'corpse coach'. With the exception of certain festive periods the ghost buses ply their sinister route around London every night at 19:30 & 21:00. You can find more details on the tour here.

24, See London By Night Bus Tour:

As the sun sets get out and see the city's most famous districts after dark on the See London London By Night bus tour. This open-top adventure departs from a stop at Green Park next to the Ritz Hotel on Piccadilly. Departure times from October-March are 19:20 and 21:20, and from April-September this is expanded to 19:30, 20:00, 20:30, 21:45 and 22:15.

25, Jack The Ripper Tour.

26, A Royal London Tour.

27, London Landmarks Bike Tour.

28, Old City Bike Tour.

River Cruises:

29, Thames Clipper 1-Day Hop-On Hop-Off "Roamer" Ticket:

With this ticket the Thames is your oyster, as you'll have a full day's hop-on hop-off access to 15 piers along the river. Boats depart every 20 minutes from 09:00-23:00, daily.

  • Download the Thames Clipper route map here.

30, Thames 'Westminster To Greenwich' Sightseeing Cruise.

31, Sundowner & River Lights Cruise.

32, ThamesJet 50 Minute Cruise.

33, Saturday Night Disco Party Cruise.

Evening Entertainment:

34, The Medieval Banquet London:

Enjoy a 4-course feast accompanied by live medieval entertainment.

35, West End Theatre Tickets:

Get set for drama on the West End, as iVenture Card holders can enjoy a single theatre performance during their time in London. What to do is take your card to the Theatre People desk in Leicester Square Tube Station (Cranbourn Street Entrance). Entry to your chosen show is subject to availability at the time you present your iVenture Card. You can redeem your card for tickets either on the day or 24 hours in advance.


36, Hard Rock Cafe London (150 Old Park Ln, London W1K 1QZ).

37, Tattershall Castle (Victoria Embankment, London SW1A 2HR).

38, Bubba Gump Shrimp Company (13 Coventry St, London W1D 7AB).

39, Caffè Concerto (29-31 Piccadilly, London W1J OLT).

40, Planet Hollywood (57-60 Haymarket, London SW1Y 4QX).

Select your ticket type(s)

Helpful ticket usage instructions are listed below.

Important Information & Usage instructions

Once you've purchased your London iVenture Card you'll be sent a voucher via email. Please print this out and take it to the following card collection point:

• Westminster Kiosk Collection Point | Open: 09:00-17:00 | Closed: December 25.

Original London Sightseeing Bus Tour

London Haunted Ghost Bus Tour

London Open-Top Night Bus Tour

London Swinging 60s Experience Music Bus Tour

Westminster Abbey Ticket With Audio Guide