Save over 40% during your trip to London with a London iVenture Card, the city's most generous attraction pass.

• Select your pass and choose from 20+ activities.

• Enjoy sightseeing tours, attractions and dining offers.

• Pass vouchers are sent immediately via email.

• Pick up your pass at the Westminster Kiosk.


What Is The London iVenture Card?

The London iVenture Card is a great value, easy-to-use smart card that unlocks over 20 of London's top tours, eateries and attractions. It comes in 4 varieties: Flexi 3, 5, 7 or 10. These numbers denote the amount activities included on each pass. Choose any activity combination that suits your interests: from attraction entries and day tours to city tours, restaurants and theatre tickets.

However many offers you choose you'll have 1 month to do them all before they expire. For extra help in navigating the many attractions and departure locations a handy guide map will be issued to you upon receiving your card.

How Does It Work?

See the information at the bottom of our Bookings Section for full details on how to purchase, collect and use your London iVenture Card.

Card Types / How Much Could I Save?

Click the itineraries below and see how much you could save with a London iVenture Card:

London iVenture Card | What's Included?

What tours and attractions suit your tastes? Have a look at what's included in the London iVenture Attraction Pass and get customising your own travel itinerary:

The activity brochure contains departure points / times, addresses, contact numbers and other key information about the activities listed below.

Visitor Oyster Card:

iVenture London Visitor Oyster Card

London iVenture Card holders are entitled to a free pre-paid Visitor Oyster Card. Collect your card at the iVenture Sales and Redemption Centre on Westminster Pier (SW1A 2JH).

Each card comes with £10 credit. They can be used on any bus, tube, tram, DLR or London overground service. After the initial credit is used up, simply add more money at any top-up station. Oyster Cards are easy to use. Simply tap your card against the yellow readers at the start and end of your journey on your chosen form of transport.

London Pub Passport:

iVenture London Pub Passport

Experience an authentic atmosphere and traditional local cuisine in the classic surroundings of the Great British pub.

A quintessential part of any trip to the capital, the Pub Passport provides you with a fantastic choice of not only a range of tasty British dishes, but also conveniently located venues throughout the city in close proximity to London’s most popular attractions.

Obtain your passport by exchanging iVenture card credits at the Westminster Pier redemption centre.

Attractions (Included On Card):

iVenture London Attractions On Card

Important Note: You can present your iVenture Card directly at the following attractions:

1) The View From The Shard.

Enjoy a premium visitor experience situated at the top of The Shard, the tallest building in Western Europe on floors 68, 69 & 72 - twice the height of any other viewing platform in London! Included with your iVenture Card is a multimedia guide in several languages.

2) Arsenal Stadium Tour.

Let a host of Arsenal stars share their match day experiences with you as you explore behind-the-scenes at Arsenal Football Club using audio visual guide handsets. Narrated by Arsenal Legend, Bob Wilson, you will explore areas such as the Directors Box, see the Home and Away Changing Rooms, and hear the roar of the crowd as you walk through the Players Tunnel.

3) Ripley's Believe It Or Not!

Step inside a world where the bizarre and the unbelievable come to life and amazement is waiting around every corner! Whether it’s an actual chunk of the Berlin Wall, or an Amazonian shrunken head; a knitted Ferrari or a chewing gum sculpture, at Ripley’s there are mindboggling wonders for even the wildest imagination. If it’s truly unbelievable, it’s in here! iVenture customers receive a free Ripley's guidebook.

4) London Bridge Experience & Tombs.

Become part of London’s gruesome history and travel back in time to an age of adventure, uncovering the dark secrets that lie beneath the world’s most famous and haunted bridge. Laugh, scream and cheer your way through 2000 years of history. You will see, hear and smell what this area was like through the ages.

5) Jack The Ripper Museum.

The museum is a dedicated to the history of the East London in the 1880’s providing a serious examination of the crimes of Jack the Ripper within the social context of the period. For the first time, it tells the story of the man known as ‘Jack the Ripper’ from the perspective of the six women who were his victims.

6) Handel And Hendrix House.

Separated by a wall and 200 years are the homes of two musicians who chose London and changed music. Handel House at 25 Brook Street is dedicated to celebrating the great composer with a rich program of live music, events and exhibitions. Jimi Hendrix’s flat next door was the one true place he called home. From Baroque to rock - don’t miss this hidden jewel in the heart of Mayfair that inspires music lovers of all generations.

Attractions (Voucher Required):

iventure London Attractions Voucher Required

Important Note: You can use your iVenture Card to access the following attractions, but you'll first need to obtain a voucher from the sales and redemption centre on Westminster Pier, as iVenture Cards are not directly accepted at these sites.

7) Madame Tussauds.

With over 14 interactive areas and the amazing Marvel Super Heroes 4D movie experience plus Star Wars, the flagship Madame Tussauds London combines glitz, glamour and incredible history with over 300 stunningly lifelike wax figures.

8) Coca Cola London Eye.

The London Eye is centrally located in the heart of the capital, gracefully rotating over the River Thames opposite the Houses of Parliament and Big Ben. At 135 metres, the London Eye is the world’s tallest cantilevered observation wheel, offering breath taking 360° views of the capital and its famous landmarks.

9) Tower of London.

See the Crown Jewels and have a tour of this medieval fortress with a Yeoman Warder.

10) Kensington Palace.

Visit the childhood home of Queen Victoria.

11) Tower Bridge Exhibition.

Step inside the most famous bridge in the world to explore its iconic structure, spectacular views and glass floor, modern exhibitions and magnificent Victorian Engine Rooms!

12) London Zoo.

Set in Regents Park and founded in 1826 the Zoological Society of London (ZSL) is an international scientific, conservation and educational charity whose mission is to achieve and promote the worldwide conservation of animals and their habitats.

13) St Paul's Cathedral.

A architectural masterpiece and place of national celebration. Designed by Sir Christopher Wren, this cathedral has recently been completely restored to mark its 300th anniversary. See famous memorials in the crypt and hear unique acoustics from the Whispering Gallery. On Sundays the cathedral is open for worship only and there is no sightseeing. Opening times may vary due to special services or events.

14) Westminster Abbey.

Westminster Abbey is one the world's most recognisable churches, with a history stretching back over a thousand years. It's an essential part of any trip to London.

15) HMS Belfast.

Explore this historic warship to discover what life was like for the crew during World War 2 and up to 1963. This museum ship, originally a light cruiser built for the Royal Navy, is permanently moored on the River Thames.

London City Tours:

iVenture London City Tours

16) A Royal London Tour.

See Buckingham Palace, Big Ben, Westminster Abbey, Parliament, St James Palace, Downing Street and more on this two hour tour. Discover funny and amazing tales about legendary British figures including Winston Churchill, Guy Fawkes, Henry VIII and the Royal Family.

17) 5-Day London City Bus Tour.

Your travel for the week will be sorted with this fantastic open-top sightseeing bus tour service. Come and go between a variety of hop-on hop-off stops between two citywide routes (Tower & Westend).

A complete circuit of the Tower Loop lasts around 1 hour 30 minutes, while the West End Loop lasts 2 hours. From November 1 until March 22nd the tour will operate daily from 09:00 to 16:30.

  • Download the London City Bus Tour map here.

18) See London By Night.

As the sun sets get out and see the city's most famous districts after dark on the See London London By Night bus tour. This open-top adventure departs from a stop at Green Park next to the Ritz Hotel on Piccadilly. Departure times from October-March are 19:20 and 21:20, and from April-September this is expanded to 19:30, 20:00, 20:30, 21:45 and 22:15.

19) London Ghost Bus Tour.

Enjoy a twisted night of comedy sightseeing aboard the capital's famous 'corpse coach'. With the exception of certain festive periods the ghost buses ply their sinister route around London every night at 19:30 & 21:00. You can find more details on the tour here.

River Cruises:

iVenture London River Cruises

20) ThamesJet.

Blow away the cobwebs and enjoy an adrenaline fuelled experience - the most extreme ride on the river. You'll enjoy sightseeing, speed and awesome 'aquabatics'. The journey will take you past some of London's most iconic sights. Hold tight and enjoy the view the fast way! All passengers are supplied with waterproof jackets and lifejackets.

21) Thames Sightseeing Cruise | Westminster To Greenwich.

Take in London’s majestic landmarks with a narrated river cruise on the River Thames. Witness riverside views as you travel between Tower of London and Greenwich (or vice versa). Hop off at Greenwich to see the iconic Cutty Sark, the Royal Naval College and the famous Royal Observatory.

22) Thames Clippers 1-Day Hop-On Hop-Off Roamer Ticket.

With this ticket the Thames is your oyster, as you'll have a full day's hop-on hop-off access to 15 piers along the Thames. Boats depart every 20 minutes from 09:00 to 23:00, daily.

23) Sundowner & River Lights Cruise.

What better way to end the day by seeing London’s glittering riverside landmarks! Join this evening cruise and see the sights as you enjoy a glass of bubbly and delicious canapes whilst listening to live music. It’s a great way to see London by night, meet new friends and spend a relaxing evening.

24) Saturday Night Disco Party Cruise.

Dance the night away on this spectacular disco cruise! Listen to the DJ and club classics whilst having a drink at the bar. Please book in advance at Thames Cruises to avoid disappointment especially over high season. Close out dates may occur over festive and bank holidays.

Day Trips:

iVenture London Day Trips

25) Evan Evans - Windsor, Stonehenge & Oxford (Tour 65).

Join a full day escorted tour to Windsor to see the magnificent Castle, the ancient monoliths at Stonehenge, and enjoy a walking tour through the university city of Oxford.

26) Evan Evans - Stonehenge, Salisbury Cathedral & Bath Tour (Tour 64).

This full day sightseeing tour covers Salisbury Cathedral and mysterious Stonehenge, before topping off with a walking tour of Georgian Bath.

27) Evan Evans - Oxford Stratford & Warwick Castle (Tour 67).

A full day sightseeing tour with a walking tour covering Oxford’s famous colleges. You'll also visit Shakespeare’s Stratford-upon-Avon and medieval Warwick Castle.

28) Evan Evans - Leeds Castle, Canterbury Cathedral & Dover Tour (Tour 70).

Discover the treasures of Kent, see the beautiful Leeds Castle, Historic Canterbury Cathedral and the white cliffs of Dover.

Evening Entertainment:

iVenture London Evening Entertainment

29) West End Theatre Tickets By 'Theatre People'.

Get set for drama on the West End, as iVenture Card holders can enjoy a single theatre performance during their time in London. What to do is take your card to the Theatre People desk in Leicester Square Tube Station (Cranbourn Street Entrance). Entry to your chosen show is subject to availability at the time you present your iVenture Card. You can redeem your card for tickets either on the day or 24 hours in advance.

30) The Medieval Banquet London.

Join King Henry VIII at his royal banquet and be part of 1,000 years’ history. Transport yourself back in time to the days of knights, jesters, acrobats, kings and queens. You're the royal guest at this wonderfully authentic venue. Shout for your wench or dance with a lord in this 21st century interactive theatrical experience. The banquet is set amidst the historic St. Katharine Docks, where you can enjoy a 4-course feast with ale and wine, get into the spirit of medieval times and then dance the night away!


iVenture London Dining

31) Planet Hollywood.

Eat, drink and bask in the limelight at Planet Hollywood - central London’s must-experience restaurant. With movie memorabilia on display and an irresistible set 3-course menu, Planet Hollywood London is one of the trendiest West End restaurants. It's ideally located just two minutes from Piccadilly Circus.

32) Hard Rock Cafe.

Standing on Old Park Lane since June 14th 1971, and proudly boasting a Mayfair address, Hard Rock London was the first cafe where the classes mingled. After a delicious meal of American fare, take a stroll through musical history with iconic pieces of musical memorabilia unique to Hard Rock London.

33) Bubba Gump Shrimp Co.

The Bubba Gump Shrimp Co. is a restaurant and market inspired by the 1994 film ‘Forrest Gump’. Already a much loved American icon, the London restaurant was the first to have made the leap ‘across the pond’ to the United Kingdom. Located in the heart of London’s bustling West End, the restaurant is just seconds from Piccadilly Circus and just minutes from Leicester Square.

34) Caffè Concerto.

Admire elegant surroundings as you indulge in the quintessential British pastime of afternoon tea at Caffé Concerto. Their delicious afternoon teas include an assortment of homemade sandwiches, freshly baked scones with cream and strawberry jam and assorted cakes.

Select your ticket type(s)

Helpful ticket usage instructions are listed below.

Important Information & Usage instructions

> Adult passes aged 16+ years.

> Child passes aged 4-15 years.

Once you've purchased your London iVenture Card you'll be sent a voucher via email. Please print this out and take it to the following card collection point:

• iVenture Sales and Redemption Centre | Open: 09:00 to 17:00 | Closed: December 25.

The centre is located on Westminster Pier, Victoria Embankment, London SW1A 2JH.

Once you've exchanged your pre-paid voucher for a smart card all you'll have to do is: decide which activities you'd like to do, head to the relevant location, and swipe the card for entry. Remember that you can only do each of the activities once. Cards are valid 1 month from the point of collection.

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