Save up to 40% during your trip to Madrid with an iVenture Card, the city's most generous attraction pass.

• Select your pass type and choose from 23 activities.

• Enjoy sightseeing tours, attractions and culinary offers.

• Pass vouchers are sent straight to your mobile device.

• Pick up your pass at the Travel Office on Calle San Nicolás. Staff there will provide activation codes.


What Is The Madrid iVenture Card:

Wondering how you're going to spend your week or long weekend in Madrid? Check out the 23 offers and activities available with the Madrid iVenture attraction pass. This easy-swipe smart card entitles the holder to a generous selection of culture and leisure activities, as well as dining options at a number of popular venues throughout Madrid.

There's four flexible card types to choose from: 3, 5, 7 or the unlimited attraction pass, which includes all of the 20+ offers. Cards are collected from the Julia Travel office on Calle San Nicolás, 15, and require an activation code (given upon collection).

Pricing Conditions:

  • Child tickets aged 4-13 years.

Pass Pick-Up:

Activity Map:

  • Download the iVenture Madrid activity map here.

All Madrid iVenture cards include an attraction guide and handy city map. These are available in a choice of either English or Spanish (received upon collection).

Card Types / How Much Could I Save?

See the itineraries below for an idea of how much you could save with the Madrid iVenture Card:

  • Flexi Pass Unlimited (Includes all iVenture Madrid Activities).

What's Included In The Madrid iVenture Card?

What tours and attractions suit your tastes? Have a look at what's included in the Madrid iVenture Attraction Pass and get customising your own travel itinerary:

- Click here for full attraction details -

Important Note: Certain attractions on the Madrid iVenture Card require 24-hour advance booking. In such cases you'll be required to contact the local operator directly once you purchase your iVenture Card. These are:

  • Flamenco Las Carboneras: Contact (+34 915 428 677).
  • Madrid Highlights Tour: Contact (+34 915 599 605).
  • Madrid Segway Tour: Contact (+34 608 419 513).
  • Prado Museum: Contact (+34 915 599 605).
  • Toledo Half Day Tour: Contact (+34 915 599 605).
  • Toledo On Your Own: Contact (+34 915 599 605).
  • Trixi Bike Madrid: Contact (+34 915 231 547 or +34 660 091 644).



  • 1, Madrid City Tour (1-Day Bus Tour Ticket).
  • 2, Guided Segway Tour (1 Hour).*
  • 3, Las Rozas Shopping Village (Express Bus Transport + VIP Card).
  • 4, 3-Hour Guided Bike Tour + Drink.*
  • 5, Madrid Highlights Bus Tour (Official Tour, Guide + Drink).*
  • 6, Toledo Half Day Tour (Transport, Official guide + Entry Tickets).*
  • 7, Toledo 'By Your Own' Tour (return ticket to Toledo by bus + Toledo City Tour 1 trip ticket).*
  • 8, Cooltra Motorbikes (24 Hour Rental).
  • 9, Madrid Cable Car (Skip-The-Line Pass).


  • 1, Bernabéu Tour (Skip-The-Line Entry Ticket).
  • 2, Atletico Madrid Tour (Entry Ticket & Guided Tour).
  • 3, Prado Museum (Skip-The-Line Entry Ticket & Guided Tour).*
  • 4, Thyssen-Bornemisza Museum (Skip-The-Line Entry Ticket).
  • 5, Almudena Cathedral Museum (Entry Ticket + Audio Guide).
  • 6, Madrid Wax Museum (Skip-The-Line Entry Ticket).
  • 7, Las Ventas Bullring Tour (Entry Ticket + Audio Guide).
  • 8, Círculo de Bellas Artes (Entry Ticket + Terrace Access).
  • 9, Casino Gran Via (Entry Ticket + Drink).


  • 1, Flamenco Show in Las Carboneras (Show + Drink).*
  • 2, Txapela Restaurant (7 Pintxos Menu + Drink).
  • 3, San Agustín Food Market (Tapas Menu + Drink).
  • 4, Mercado de la Reina Restaurant (Tapas Menu + Drink).
  • 5, El Luarqués Restaurant (Menu + Drink).

*Advance booking required (minimum 24 hours before).

Select your ticket type(s)

Helpful ticket usage instructions are listed below.

Important Information & Usage instructions

After purchasing your iVenture Card a voucher will be sent immediately via email. You can either print or present this on a mobile device to staff at the following pick-up location:

• Julià Travel Office (Calle San Nicolás, 15, 28013 Madrid). Open: Daily, 8:30-18:00 (Nov- Feb) & 8:30-22:00 (Mar- Oct).

Pick up your card at the Julia Travel Office listed above. Staff there will activate your card for you using a unique activation code.

Once activated, your card will be valid for 7 consecutive days.

Madrid Hop-On Hop-Off City Bus Tour

Santiago Bernabeu Stadium Tour

Avila and Segovia Full Day Tour From Madrid

Toledo Full Day Sightseeing Tour From Madrid

Prado Museum Skip-The-Line Guided Tour